MEN’S STYLE: Barneys relaunches BASCO label
Lots of changes at Barneys these days. The store is under new ownership which means it narrowly avoided bankruptcy. It took its legendary Warehouse Sale online for the first time this summer.
And now comes news that it is relaunching BASCO. Remember BASCO–BArneys Sportswear COmpany– Barneys private label launched over 30 years ago but which had disappeared as of late?
Well, it’s baaaack. And so is the Barneys design aesthetic without the full designer price tag. Smart basics in a Fall color palette of navy, rich camel, cadet blue and burnished gold.
Click on the image below to watch the behind the scenes video of the lookbook shoot.
Shop the collection here.
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