Look at all the lonely people: The 2011 Fall fashion ad campaigns
What’s wrong with all the people in the 2011 Fall fashion ad campaigns?
I got the August issue of W in the mail yesterday and I was dumbstruck by the luxury fashion ad campaigns just rolling out.
Look at all the lonely people. So solitary, pained, so far away but not in the present moment. Anguished. Dispirited. Remote. Troubled. Menacing. Crazy. Disturbed.
There is nothing aspirational or inspirational about their lives. Would you trade places with any of them? If the products in these ads have infected the lives of these people with such malaise, what will they do to ours?
Very disturbing.
If one didn’t know better, one would think these were chic ads for anti depressants. Maybe that’s what the products in the ads are? Chic anti depressants?
Yes, the ads look like they’re hawking anti depressants for chic, moneyed people. Is the disconnect between the haves and have nots so complete that it’s no longer verboten to co opt the pain of the losers in this economy to sell luxury goods as anti depressants to those very few that can still afford them?
If the public’s appetite for the Casey Anthony trial and aftermath is any indication, yes. All the losers (culturally, economically and socially) are still engrossed by Casey Anthony and the Wall Street job killers and the Murdock family hackers are still laughing all the way to the bank.
Bottega Veneta
Chanel
Miu Miu
Yves Saint Laurent
Emporio Armani
Fendi
Prada
Marc Jacobs
Tom Ford
Alexander McQueen
Tom Kolovos is Editor in Chief of aControlledSubstance.com
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Agreed; although high fashion has often been depicted as desolate and lofty.
at least the models used to look into the camera or at the product….now they look completely disengaged, which I think speaks to the disengagement of people as a whole from the economy and financial crisis–everyone wants to know where Casey Anthony is.
No one even understands the importance of the Rupert Murdock hacking case or the Wall Street bankers ruining the financial system.
Agreed; or it could be they look disengaged because of the lack of confidence in selling these luxury items. Or, they could be promoting the “luxury of being disengaged”.
Or, they could be promoting the “luxury of being disengaged”.
That’s a brilliant take on it! Really!!
..thank you.